With over 20 years of experience in visual storytelling, I’ve had the privilege of directing campaigns and productions for some of the most recognized brands across Pakistan and the region. From private creative ventures to large-scale governmental projects, I specialize in translating ideas into compelling visual content that resonates with audiences.

My work includes standout campaigns for Coke Studio, Changan, Hyundai, Jazz, Zong, Yango, Uber, PCB, Bisconni, Easypaisa, Tecno, Oppo, AlBaraka Bank, Samsung, Toyota, Dayfresh, Finish Dubai, Itel, and Levi’s — to name a few.

My core focus lies in:

• Creative Direction

• Commercial Ad Direction

• Visual Storytelling

• Campaign Execution

Whether it’s crafting cinematic ads or directing high-impact digital content, my goal is to bring bold ideas to life — with heart, craft, and purpose